In 2018, Abdulrahman `Abu Amirah’ Ndegwa, the founding editor of Hekaya Initiative, was one of the fellows selected to attend the African Writers Trust (AWT) Publishing Fellowship Programme and he was trained by Ellah P. Wakatama. After the programme, all the Fellows in the 2018 PFP programme were given the […]
Daily Archives: April 20, 2020
2 posts
Marketing is simply defined as putting the right product (-either a book or books) in the right place, at the right price, at the right time. Though this sounds easy, a lot of hard work and research is needed for marketing to work. The use of a marketing mix is a […]