Marketing is simply defined as putting the right product (-either a book or books) in the right place, at the right price, at the right time. Though this sounds easy, a lot of hard work and research is needed for marketing to work. The use of a marketing mix is a […]
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Harriet Anena, Lulu Jemimah and Bernard Ewalu Olupot are the three panelists representing the new age writers who interact with the digital world more regularly than their predecessors. Harriet Anena is an award winning poet; Lulu Jemimah is a journalist who hit internet fame when she married herself; and Bernard, […]