Marketing is simply defined as putting the right product (-either a book or books) in the right place, at the right price, at the right time. Though this sounds easy, a lot of hard work and research is needed for marketing to work. The use of a marketing mix is a […]
International markets
2 posts
The international literary scene is hard to crack. Africa has a sort of laissez-faire approach to publishing. There are hardly any literary agents on the continent. Day two of the workshop helped us understand how the international literary world works. Glaydah Namukasa, author of Deadly Ambition and Voice of a […]