Marketing is simply defined as putting the right product (-either a book or books) in the right place, at the right price, at the right time. Though this sounds easy, a lot of hard work and research is needed for marketing to work. The use of a marketing mix is a […]
promotionaltools
2 posts
“All publishing should satisfy a need in the market,” Kelvin Smith, The Publishing Business. This session on marketing books was facilitated by Crystal B. Rutangye, founder of Scribe House Uganda. She is a publishing consultant majorly helping self-publishing authors/firms to produce and sell standard publications. As a writer, you need to know […]