Marketing is simply defined as putting the right product (-either a book or books) in the right place, at the right price, at the right time. Though this sounds easy, a lot of hard work and research is needed for marketing to work. The use of a marketing mix is a […]
e-marketing distribution
2 posts
African Writers Trust held its 3rd Editorial and publishing Training workshop (EPT3), from 26th-30th October 2015 at Forest Cottages, Bukoto, in Kampala. Twelve participants from Uganda, Kenya, Tanzania, Rwanda and Somalia benefited from 5 days of intensive training facilitated by James Woodhouse, a UK based professional editor, publisher, literary agent with over […]